🚀 Maria vs The Void — Optivi AI

In today’s AI-driven world, if your brand isn’t in the answer, it’s invisible.

Traditional SEO and ads won’t protect you from the Void.

That’s why we built Optivi AI — giving brands superpowers to:

✅ Track visibility in GenAI answers
✅ Benchmark against competitors
✅ Optimise presence to stay top-of-mind

👉 See how we help brands turn invisibility into impact: www.optivi.ai

AI Visibility Audit

See how your brand actually appears in AI answers.

Get a clear, evidence-based audit of how ChatGPT, Gemini and Perplexity describe, rank and recommend your brand — and exactly what to fix first.

Request an AI Visibility Audit Email us

More from the journal

[October 10, 2025

**Brand Trust in the Age of AI Agents – How to avoid misrepresentation in AI answers.**

AI agents can enhance brand trust by ensuring transparency, regular auditing of responses, and clear disclaimers to prevent misrepresentation, fostering reliability in an era where accuracy is paramount. Companies must prioritize human oversight and data integrity to maintain customer confidence in AI-generated answers.

HA

Homam Alghorani

Read](/content/journal/brand-trust-in-the-age-of-ai-agents-how-to-avoid-misrepresentation-in-ai-answers/index.html) [October 6, 2025

**From GEO to ACO: Measuring Brand Performance in the Era of Agentic Commerce**

The digital marketing world has always been a game of adaptation. Remember when SEO ruled, demanding keyword-stuffed pages to climb search rankings? Then came generative AI, flipping the script with instant answers that bypassed clicks altogether. Enter Generative Engine Optimization (GEO), the strategy brands adopted to ensure their content influences those AI summaries and recommendations. But as AI evolves from mere responder to active agent—handling bookings, purchases, and decisions on our behalf—we're witnessing a deeper shift. This is the dawn of Agentic Commerce Optimization (ACO), where measuring brand performance means tracking not just visibility in answers, but influence over actions like direct sales in chat interfaces.

HA

Homam Alghorani

Read](/content/journal/from-geo-to-aco-measuring-brand-performance-in-the-era-of-agentic-commerce/index.html) [October 6, 2025

**The End of AdTech as We Know It: Why AI Intermediaries Are Stealing the Show from Ad Middlemen**

Picture this: It's 2025, and you're a marketer who's spent years perfecting your Google Ads campaigns, bidding on keywords like they're rare Pokémon cards. Suddenly, your traffic plummets because nobody's clicking anymore. They're just... asking. Asking AI for the best SUV under 300k, or the perfect honeymoon spot in Southeast Asia, and getting instant answers, curated lists, even booking confirmations – all without ever landing on your site. Welcome to the twilight of traditional AdTech, where AI intermediaries are gatecrashing the party and kicking out the old ad brokers. It's hilarious in a "laugh or cry" kind of way – like watching a dinosaur try to swipe right on Tinder.

HA

Homam Alghorani

Read](/content/journal/the-end-of-adtech-as-we-know-it-why-ai-intermediaries-are-stealing-the-show-from-ad-middlemen/index.html)